Today, November 11, is a special day around the world as take a moment to remember our fallen soldiers. MuchMusic has launched a new campaign to help connect youth around Canada not only today, but also during Veterans Week which takes place November 5 – 11, 2009.
The goal is to inform youth that today’s Canadian veterans aren’t just older generations – in fact, in many cases, they may be much close to their own age.
As well a 30 second co-branded promotional spot was created to promote the initiative along with a Veteran’s Week microsite that features an interactive quiz, music downloads, and music playlists from young Veterans.
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