Canadian retailer Mountain Equipment Co-Op and the Canadian Avalanche Center and the (CAC), Canada’s national public avalanche safety organization, have deepened their longstanding partnership by developing a new software application – or app – that enables iPhone users to obtain detailed and regionally specific avalanche information.
The apps are free and provide users to a similar experience that users get from the CAC website and was created by digital agency Idea Rebel.
“As an outdoor retailer, supporting the CAC and the app’s development go hand-in-hand with MEC selling technically advanced avalanche gear,” said George Weetman, MEC’s web marketing manager. “Promoting avalanche awareness and safety is an example of MEC’s ethic of corporate social responsibility.”
The app provides avalanche bulletins, weather forecasts, incident reports and realtime weather for seven avalanche-prone regions of British Columbia as well as links to similar information for national and provincial mountain parks in BC, Alberta and Quebec.
Founder of Profectio of business sites which includes 
