Mobile Search Continues to Grow In Q1 2008

Nielsen Online released some new data on mobile usage from Q1 2008

Top 3 Mobile Internet Search Providers for Q1 2008 by Provider Share

1. Google 61 percent
2. Yahoo! 18 percent
3. MSN 5 percent

Who is using mobile search?

• Google and Yahoo! mobile search skew male; 65 percent of Google search users and 63 percent of Yahoo! searchers are male.
• At 9.0 searches per month, Google users search more frequently than users of any other mobile Internet search provider. Yahoo! is the third most frequently used provider, with Yahoo! users searching 6.7 times per month.
• 44 percent of Google users rate their satisfaction with mobile Internet search between 8-10 on a 10-point scale, compared to 40 percent of Yahoo! users

What are consumers searching for on mobile devices?

Google and Yahoo! mobile searchers seek out the same objectives in nearly equal proportions:
Top 3 Mobile Internet Search Categories for Q1 2008

1. Information: Google 33% Yahoo! 33%
2. Local Listings: Google 29% Yahoo! 24%
3. Websites/Navigation Google 27% Yahoo! 26%

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