Microsoft Advertising Rolls Out New Campaign To Promote Windows Server

BY: 

Dave Forde
November 14, 2012

Microsoft Advertising launched a digital advertising campaign for Windows Server which leverages engaging digital solutions including an Xbox BDE execution. The campaign is rolling out on other platforms including a new Future Ready Hub on MSN in the next few weeks.

The campaign takes a page out of last years successful one which targeted 300,000 IT professionals working in Canadian mid-market and enterprise organizations. The purpose of the initiative was to reach niche IT markets and educate them on the Private Cloud.

Future Ready MSN Hub:

  • o   55,000 reads of Private Cloud editorial and advertorial articles
  • o   Users spent an average of 5.3 minutes per visit interacting with Private Cloud content
  • o   1,200 polls were completed
  • o   Articles were shared over 482 times during the course of the campaign
  • o   Videos were viewed over 1,069 times

Filmstrip – Average time spent- 91 seconds

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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