In a battle with seven other firms, Media Experts leads the pack and wins the Best Buy Canada Ltd. Business.
“We are really very excited to begin working with such a fantastic group of innovative minds, whose customer-centric approach aligns perfectly with our overall company’s vision and values,” says Dave Champion, Director of Marketing Services for Best Buy Canada, Ltd. “This new relationship will continue to help us enhance the brand differentiation between Best Buy Canada and Future Shop in the minds of our consumers and in the Canadian marketplace. Media Experts bring with them a wealth of knowledge and expertise of the media landscape in Canada, which we want to leverage to create a highly successful dual brand media buying strategy.”
The Best Buy account was previously handled by The Media Company (TMC).
