Branded entertainment will only continue to grow as brands realize realize the need to stop “talking at consumers” and create campaigns online and offline experience where consumers can engage. Realizing this need, Toronto-based marblemedia has launched a new division to provide this opportunity and hired industry veteran Lisa Reis to head it up as the Director of Brand Integration. Lisa brings with her 18 years of agency and client side experience in advertising and media, and strong skills with helping to build relationship and integrated brand programming.
“We saw a real opportunity to work more closely with broadcasters and advertisers to integrate brands into both television and online entertainment where there is a natural fit” says Mark Bishop, Executive Producer and Co-founder of marblemedia. “This does not mean we will compromise the integrity of our programming in any way. We think the true value of this approach is only realized where the brand association actually makes the content stronger and creates value for our audiences”.
The company has also said they are already in talks with number of broadcasters such as ‘The Dating Guy’; a hilarious animated, adult-comedy about dating, sex and friendship airing on Teletoon Fall 2010. ‘Just Like Mom…and Dad’; currently in development, a remake of the classic Canadian family game show that teams-up parents and their kids in two rounds of family-related trivia plus a frenetic bake-off challenge. An online game allows ‘Just Like Mom…and Dad’ home audience to play along online.
Founder of Profectio of business sites which includes 
