The teams over at BBDO Toronto And Proximity Canada must be celebrating their combined recent with as AOR (Agency of Record) for Mabe Canada, the Canadian manufacturer, distributor and marketer of GE Appliance products including GE, GE Profile, GE Monogram.
“We chose BBDO Toronto because of their holistic technique in approaching a creative campaign,” said Philippe Meyersohn, General Manager Brand, Mabe Canada. “We are confident that with their understanding of our consumers, customers and product lines, BBDO will play a key role in making happen the vision and growth agenda behind the GE Appliance brand portfolio.”
The account will be split with BBDO Toronto handling the direct marketing and interactive services handled by Proximity Canada and both will be providing strategic counsel on the GE Appliance brand and the launch of new products.
