With rumours of a short list of potential people to be the General Manager, the end of their advertising relationship with Segal, Facebook has made another significant steps in establishing itself in the Canadian marketplace, and now they have hired a Head of Sales. Louise Clements has been hired to lead the Canadian sales team for Facebook where she will expand on the existing team, manage the advertising sales operations and support Canadian advertising and marketing agencies.
“The appointment of Louise Clements as the head of sales for Canada is a reflection of our commitment to providing Canadian advertisers and marketers with the expertise and resources they need to reach millions of Facebook users in Canada, as well as our 175 million users around the world,” said Mike Murphy, vice president of sales at Facebook. “Louise Clements is a strong leader, and will combine her deep knowledge of the Canadian market with her extensive background in digital marketing to create a world-class operation in Canada.”
Louise has over 10 years experience in the advertising and digital space, most recently she was Vice President of Digital Properties at Rogers Media. Prior to Rogers, she has worked for AOL, Sympatico, and Bell Globemedia.
