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Lavalife.com and Playboy are joining forces in an exclusive partnership that will have the #1 ranked dating site in Canada to become a content provder to the adult entertainment company’s newly created Sex & Dating channel. In the partnership Lavalife will contribute content to this section on Playboy.com, which offers features on sex, dating, relationships, and the single life, and provides visitors with a direct link to Lavalife’s extensive database of singles profiles. Playboy.com users will have the opportunity to browse profiles on Lavalife.com, enjoy content relevant to their lifestyles, and also connect with other singles through Lavalife’s Mobile and Voice dating services.

“This partnership is a natural step for both companies, as Playboy.com and Lavalife’s core users are similar in age, lifestyles, interests and needs,” said Marina Glogovac, Chief Executive Officer of Lavalife. “Lavalife as long been a leader in the singles and personals industry, and our entertaining content and unique singles offer the Playboy audience a new way to explore connections around the world.”

Lavalife currently has over 1.2 million members, who exchange more than 1.3 million messages every day.

Categories: Features