The largest independent, family-focused online media company in North America and one of the top-five most visited family destinations online, Kaboose has set its sites on acquiring the top site in UK Bounty for approximately $140M (70 million pounds). According to company Chairman and Chief Executive Officer Jason DeZwirek, “The acquisition of Bounty is the biggest and most exciting step we have made in our company’s history. Bounty has an unparalleled market position in the UK and a fantastic recognizable brand with new and expecting families. The UK is Kaboose’s second largest audience and the acquisition of Bounty will enable us to monetize our significant European online traffic. As we extend our strategy to international markets targeting the young family audience, we believe that we have identified the best company in Europe to meet our goals.” Under the terms of the deal the Bounty management team will stay on and integrate into Kaboose for a term of 3 years.Bounty is the pre-eminent marketing and advertising platform in the United Kingdom targeting new and expecting mothers, through exclusive contracts with most UK-based hospitals, established relationships with brand owners and direct access to over 95% of the estimated 750,000 annual births in the United Kingdom. Over the past 48 years, Bounty has established as an independent source of information, products and services for new and expectant mothers. As the number one life-stage marketing and advertising company focused on new mothers in the UK, Bounty helps global advertisers reach this coveted audience through online media and direct marketing, a professional health network and product sampling, podcasting, photography and online photos and parenting guides.
Bounty Highlights:- Europe’s largest database of young families with approximately nine million records;- UK’s largest parenting club with over 2.4 million active members and over 50,000 new members every month;- Coverage of 95% of the approximate 750,000 annual births in the United Kingdom, gained through 217 exclusive and 28 non-exclusive distribution contracts with most of the maternity hospitals in the United Kingdom- Generated revenue of $41.3 million in 2006 and $37.2 million for the first nine months of 2007;- Long-standing contractual client relationships with leading consumer brands, including Procter & Gamble, Kimberly-Clark, Unilever, Johnson & Johnson and ASDA (Wal-Mart)
