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Kaboose’s sub-division Bounty Group which they acquired in November 2007 has extended their business relationship ASDA, a U.K. based company owned by retailer Wal-Mart. As part of the relationship Bounty’s provides integrated marketing campaigns including various print, online and sample programs, as an extension to its existing distribution of Bounty sample packs for ASDA which is the second largest grocer in the U.K.

Categories: Features