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JumpTV.com, a premier sports events and international television over the Internet (IPTV) has acquired the exclusive rights to stream 70 remaining matches of the FIFA 2010 World Cup South American region qualifying matches and up to 40 associated “friendly” matches online and over mobile devices. JumpTV also announced that is has taken an equity stake in SCP Worldwide’s overall broadcast rights for this content. SCP and JumpTV have jointly secured distribution deals for this content with ESPN, DIRECTV, DISH Network and InDemand to create an integrated coverage package.

JumpTV paid approximately US$3.5 million for a minority stake in the rights for all broadcast platforms, including DTH, cable, terrestrial, Internet and mobile. As part of the transaction, JumpTV will exclusively carry the live games online and will sub-license on-demand highlights to other potential online partners. JumpTV and SCP will also select and sub-license to mobile partners.

“JumpTV is committed to investing in world-leading sports content”, said Jordan Banks, Chief Executive Officer of JumpTV. “Our partnership with SCP is evidence of our momentum in the sports arena and particularly in respect to sports on the Internet.”

For JumpTV this also represents new advertising inventory opportunities being offered to the market place that are looking to reach highly targeted soccer fans base and gain a global penetration.

Categories: Account Wins, For The Books
Tags: JumpTV, Online Advertising, Online Video