JumpTV Realigns Focus, Targeting Sports and Hispanic Content

By Dave Forde on February 15th, 2008

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Internet-based broadcaster JumpTV has announced a strategic of the broadcast content the company streams to over 70 countries. JumpTV will now focus on delivering high-value sports and Hispanic broadcast content. The move comes as the management team looks to meet the growing needs of the tens of million Latin Americans worldwide with strong connections to their homeland and a deep craving for multi-genre television programming from home. The company can also not shift their focus on premium sports content which will allow for increased monetization opportunities through increased advertising fees and subscription fees.

“Going forward, JumpTV will be keenly focused on executing against a vertical sports strategy where we provide the most popular sports content available to an incredibly targeted, passionate and loyal audience. We plan on coupling this with a horizontal strategy of providing online access to the broadest Hispanic television content in the world. It is the intersection of these two strategies which will allow us to leverage both the sports and Hispanic audiences and related content to cross sell, up sell and broaden our current audience,” said Jordan Banks, chief executive officer of JumpTV.

This is all part of a new eight point strategy that Banks has outlined including areas such as , become laser-focused, reduce costs associated with acquiring content, increase monetization of NCAA and International sports properties.