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Mr. Reach, the man with the flip-top head from the famous Reach toothbrush campaign that debuted in the early 1990s, is finally breaking his way out of television commercials and into his own interactive online feature. Mr. Reach: In the Mouth of Mystery chronicles Mr. Reach’s adventure around the world to find his missing friend, Jerry the Narrator, and solve a mystery of a romance that reaches back through the ages. This is the latest campaign for the Johnson & Johnson brand of toothbrushes which was created by their agency Fuel Industries. The interactive campaign takes the character “Mr. Reach” across the country to Quebec City and Nova Scotia, across the ocean to Paris and Venice, and finally to the Caribbean island of Aruba. As the mystery unravels, Mr. Reach must rely on his collection of Reach products to polish tarnished clues, reach out-of-the-way items, and unlock hidden enclaves.
Mr. Reach: In the Mouth of Mystery Game can be viewed at www.reachmystery.ca

Click here for a campaign video that has been placed on YouTube.

As part of the project, Johnson and Johnson will give away a number of prizes, including a trip for two to Aruba, a trip to one of three Canadian locations or one of 500 instant win prizes. Ballots can be earned by completing chapters, sending to a friend or just for signing up.

The contest, available to Canadian entrants, ends February 26, 2007 and prizes will be announced in the following month.

Agency: Fuel Industries

Categories: Advertising News, Features