Jason Theodor Appointed Creative Director At Critical Mass

By Dave Forde on July 4th, 2008

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Jason Theodor’s back on the scene and in a new role as Creative Director for Critical Mass in their Toronto office. Prior to Critical Mass, Jason was Interactive Creative Director at Ogilvy and MacLaren McCann and played a key role in the popular Dove Evolution’s viral campaign. He also started his own online consultancy specializing in idea generation for marketing, branding, and creativity, working with such agencies as Saatchi and Saatchi, JWP, Ogilvy and Mather, and Idea Couture.

Over his career Jason has led online branding initiatives for Yahoo!, Dove, General Motors, Rogers, Cisco, American Express, IBM, Mattel, Microsoft, Nestle, Sony, and other Fortune 500 companies.