RSS feed. Thanks for visiting! Thanks for visiting! This site posts interviews, news, stories and jobs about Canadian advertising, marketing, public relations and technology companies - "the connected community". Go ahead, subscribe to our feed!

Although there has been a ton of buzz around podcasting and it was voted as the Word of the Year by the New Oxford American Dictionary, only 12% of Internet users download a podcast.

Are advertisers embracing this channel? According to eMarketer, only $3.1 million was spent in 2005 and then $80 million in 2006 however they do predict growth as the chart below indicates.

To date one the biggest sponsorship deals has been between Leo Laporte’s TWIT.tv network of podcasts and three brands including Clear Channel Communications, Dell Computer, T-Mobile, and Visa. Leo was able to close the deal by providing concrete data of his listeners spending power and buying habits, 93% of the 15,180 TWIT.tv listeners listen to six more of the TWIT podcasts; 91% listen to the entire episode and 90% listen to each episode more than once.

Technology is both the barrier and the key to the increased rate of consumers listening to podcasts, and there is a great responsibility for manufactures to make better products and create solutions that are easy to use. Apple has had tremendous financial success and continues to be on the top of the mind with consumers with the popularity of iTunes and the various iPods which have revolutionized how we consume audio and video content.

Categories: Knowledge Centre
Tags: