Advertising – damned if you do, broke if you don’t! Popular online video content producer Rocketboom receives 200,000 downloads 7 days a week for their daily show, but yet Andrew Baron is struggling to convince advertisers. He was quoted as saying “Even though we have a relatively large audience, advertisers are just not happy to do small deals.” It worked for years for radio and television producers, so what do online video and audio producers need to do learn?
How big is yours? Society is obsessed with size and measuring the reach and size of an audience can sometimes make or break a deal. Oh wait, new technology such as AJAX and widgets are changing the way we view content, as a result many are predicting the death of pageviews.
Social networking sites and other niche portals are popping up on a daily basis, but do consumers want to be bombarded with ads? What is the future of Digital Advertising? How can you leverage the digital landscape to get your message across to the right audience? Chris Greenfield from Tribal DDB suggests that trends from the past can be used to help us predict the future and in his presentation this Wednesday he’ll help to share some great information with you such as:
- How consumer insight still sparks the best ideas and the best approach (and will continue to do so)
- To understand the difference and added value between integration and insight
- The answer is not in the medium, it’s in the method of influence
- How not to abuse consumer intellect through respect and understanding
- How to extend your reach through the digital consumer channel
Register to attend – Digital Advertising – What’s Next
Speakers:
Andrew Cherwenka, Vice President Business Development, Trapeze Media
How can widgets drive more business? Can advertisements and banner ads bring valuable functionality to your site? Learn how Disney applied this new solution to create their “First In Line Online†movie banner to drive immediate tick purchases and geo-target their audience.
Mike Sharma, Director of Interactive, Zig
Mike will share of examples of how advertisers are using video – traditional publishers such as CBC & new media publishers such as MSN and Google are moving towards driving consumers to video online. How does this affect advertisers? What are the benefits? Can advertisers and marketers create video content “that works”?
Chris Greenfield, Managing Director, Tribal DDB
Exploring the path of the digital consumer is the crystal ball into the future of advertising, digital and traditional. This session will look at the trends of the early TV generation and zone in on what’s pressing the “hot†buttons of today’s 18-24 digital consumers. By focusing on the consumer and not on the medium, advertisers have the ability to gauge the value of the next craze in digital advertising, and be ready for the future wave of interconnectivity demanded by the consumer.
When: March 28, 2007
8:00 – 8:30 – Registration and Full Breakfast will be served
8:30 – 10:00 – Presentations
10:00 – 10:30 – Interactive Discussion Panel
Where: The Dominion Club – 1 King Street West (King St & Yonge St), Toronto, Canada
Gold Sponsor:
** Interested in bring your clients or team members of 4 or more – contact us for discount rates.
*** 5% cancellation fee will be applied with minimum 48 hours notice
Power Breakfast Seminars:
- Get In
- Get Fed
- Get Networking
- Get Educated
- Get Successful
