Intrawest Extends Mobile Partnership with SilverBirch

By Dave Forde on July 6th, 2007

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Intrawest - Blue Mountain has agreed to extend their partnership with Toronto-based Jambo Mobile Solutions Inc., a subsidiary of SilverBirch Inc. for another 12-month period. Intrawest will continue to use the Jambo Mobile’s Ignition for what will now be the third consecutive year, allowing Intrawest to manage, measure and deploy mobile marketing campaigns through a secure online interface as well as profile consumers and deploy mobile coupons and special offers.

“Blue Mountain has a history of product and service innovation and the Jambo Mobile Ignition platform is an integral part of our plans to connect with our guests in a relevant and welcome manner. We will continue to grow this promising new channel and look forward to a bright future within the SMS text messaging space” said Paul Pinchbeck, Director, Marketing, for Blue Mountain Resorts Limited.