Toronto-based communications agency Cundari has been selected to develop the media strategy on behalf of Intelligent Mechatronic Systems Inc (IMS) and their iLane product suite. Ilane is a portable device that allows drivers to control their Smartphones using simple voice commands while inside vehicle. Functions include opening, listening and responding to email, as well as hands-free access and management of other Smartphone functions including phone calls, SMS messages, and calendar. iLane is currently compatible with Blackberry devices .
With the recent legislation change in Ontario that bans drivers from talking or texting on could prove to be great timing for IMS. Part of the work that Cundari will do with iLane includes a 30-second radio spot that is currently on air and will continue throughout the holiday season on CHFI FM, CHUM FM, CHUM AM, Q107 FM and 680 News.
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