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Grunwald Associates LLC along with support from Microsoft, News Corporation and Verizon have come together to produce [download#1] (click to download).

- Posting messages. More than one in five online students (21 percent) say they post comments on message boards every day; four out of 10 (41 percent) say they do so at least once a week. In 2002, only 7 percent posted daily and only 17 percent did so at least once a week, according to a similar Grunwald Associates LLC survey.

- Sharing music. Nearly a third (32 percent) of online students say they download music or audio that other users uploaded at least once a week, or upload thirdparty music or audio themselves (29 percent).More than one in 10 (12 percent) say they upload music or podcasts of their own creation at least weekly.

- Sharing videos. Nearly a third (30 percent) of online students say they download and view videos uploaded by other users at least once a week. Almost one in 10 (9 percent) say they upload videos of their own creation at least weekly. Overall, more than one in five online students (22 percent) say they have uploaded videos they created at some point.

- Sharing photos. Nearly one in four (24 percent) of online students say they post photos or artwork created by others at least once a week.More than one in five (22 percent) say they post photos or artwork of their own creation at least that often.

- Blogging. More than one in six (17 percent) of online students say they add to blogs they’ve created at least weekly; 30 percent of students have their own blogs. In 2002, blogs were a negligible blip on the online scene for students.

- Creating content. In 2002, only about one in seven students (13 percent) said they were involved in online art and story-sharing, either creating it or looking at others’ work. Today, many more students report participating in just one creative process — authoring — every week — and the range of their content creation activities is much broader. One in six (16 percent) say they use online tools to create and share compositions that are more sophisticated than simple art or stories, including virtual objects, such as puzzles, houses, clothing and games. One in seven (14 percent) create new characters at least weekly, with nearly a third of these students doing so every day. One in 10 (10 percent) start or contribute to online collaborative projects weekly or more frequently. Ten percent send suggestions or ideas to Web sites at least once a week as well. Nearly one in 10 (9 percent) submit articles to sites at least weekly or create polls, quizzes or surveys online.

The online survey was conducted with 1,277 students aged 9 – 17, 1,039 parents and telephone interviews from over 250 school district leaders in the United States.

[download#1] - Download Survey

Categories: Knowledge Centre, Social Media