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Whether you like the term or not, user generated content is still a very popular strategy that corporations across the world are continuing to try and leverage to keep consumers engaged in their brand. Two campaigns were launched this week, one from www.TwoPeasInABucket.com, which is the scrapbooking property of parent company Kaboose. Starting August 18, 2007 over 50 events will be held in cities across the Unites States which will allow users can make greeting cards with a message for a solider and can then later be bid on during a silent auction hosted at www.scrappingforsoldiers.com. Proceeds from the auction will be used to purchase phone cards for American soliders deployed overseas in places like Iraq and Afghanistan so they can stay in touch with their families.

Indigo Books and Music announced their latest addition to their site, chapters.indigo.ca which allows community members to add photos and customize photo albums online. The service is easy enough for anyone from a novice to professional photographer to use and provides many options to display a photo album the way that you want.

“With the explosive growth of online photo sharing and the dominance of digital photography over traditional film, we’re excited to offer Canadian booklovers an easy-to-use scrapbooking service and beautiful product that’s in keeping with Indigo’s commitment to being the most complete and trusted resource for books, music, and gifts,” says Carolyn Beatty, Sr. VP - Online, Indigo Books & Music Inc.

Advertisement: Attend our Engage Me event on September 26 and learn how you can keep your customers engaged in your online property.

Categories: Features