The Greater Toronto Airports Authority (GTAA) has chosen Grey Canada as the Marketing Agency of Record where they will provide integrated multimedia campaigns over the next three years.
“Grey Canada’s relevant travel industry experience and global network provide a synergy to the GTAA’s strategic objective of building a gateway brand that represents the hub of international travel in Canada,” says Ron Caughlin, Director, Marketing for GTAA. “The agency presented a strong case study guided by a sound strategic process, powerful value proposition and impactful creative direction. They presented integrated tactical solutions that leveraged traditional and new media, and also demonstrated proficient measurement capabilities.”
Grey Canada came up against some stiff competition from competitive agencies, but in the end managed to come out victorious over 21 agencies bidding for the GTAA contract.
