Grand & Toy has been strategically positioning themselves as a go-to source for businesses in needs office solutions over the years, their latest move is targeting businesses decision makers and solidify their position as the “single-source office solutions provider offering strategic office procurement to Canadian businesses.”
As part of the campaign 8 humorous video ads were created and will be distributed on various sites including cbc.ca, ctv.ca, entrepreneur.com, Canada.com, and globeandmail.com. Radio ads were also created which will be aired in most major markets throughout western and central Canada, plus a series of articles written and posted on Grand & Toy’s website.
The radio ad campaign launched on January 9th and online advertising will begin on February 2nd. Both will run until the end of March and will be accompanied by closed circuit TV ads at Vancouver and Toronto airports.
