In a rare moment, Google has given props to Apple for yesterday’s acquisition of Quattro Wirless, a competitor to AdMob which Google purchased back in December.
A post on the Google Policy Blog goes on to say:
Today’s news that Apple is acquiring one of AdMob’s competitors, Quattro Wireless, is further proof that the mobile advertising space continues to be competitive. And with more investments and acquisitions in the space, including from established players like Apple and Google, that’s a sign that vigorous growth and competition will continue. That’s ultimately great for users, advertisers and publishers alike.
Is this a genuine move on Google’s part or is this a way to take some of the heat from the FTC reviewing their acquisition of AdMob? Either way it is nice to see Google allowing other kids in the sandbox (even if it is their sandbox).
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