For years Sympatico /MSN has ruled the Canadian Internet space and been the biggest dog in the pound when it comes to traffic but according to the latest data from comScore, Google Canada and its various properties have now taken that spot, of course the launch of Youtube Canada has certainly helped.
“Several job sites such as Monster, Workopolis, and JobBank achieved significant gains in January as many Canadians resolved to improve their careers in 2008,” said Brent Bernie, president of comScore Media Metrix, comScore Canada. “January is also an active time of year for visiting government entities both on the provincial and federal level, which provides Canadians with the necessary information and tools for preparing for a busy RRSP and tax season. Finally, the extreme cold weather and record breaking snow levels in Canada have driven us to travel entities on the Web in hopes of finding warmer destinations.”
The areas that helped to increase traffic during the month of January included tax, career, real estate, travel, and health-related sites as Canadians reevaluated the past year and planned for 2008.
