Looking to break the mold of the current Canadian mobile landscape Globalive Wireless made their re-branding and corporate name change public at an internal meeting today. The mobile division of parent Globalive Holdings will now be know as WIND. “Today, we get one step closer to offering Canadians more choice, innovation and affordability when it comes to their wireless provider by bringing an already-recognized global wireless brand to Canada” said Anthony Lacavera, Chairman of Globalive Holdings.
The company has been quick to embraces the social nature of the Internet and frustrations that many Canadians feel over current wireless providers Bell, Rogers and Telus and through their online forum Wireless Soapbox designed to give Canadians a voice.
“This is an exciting day for wireless in Canada and a historic moment for our company,” said Ken Campbell, CEO of Globalive Wireless. “WIND is founded on the power of conversation and we believe that through a healthy dialogue with our customers, we can create a wireless service that will surpass our competitors’ current offerings. It’s time to raise the bar for wireless service in this country and make Canada’s wireless services comparable to the likes of Europe and the United States.”
At a Mobile Monday event earlier in the year I asked Anthony about the position his company plans to take against the current Big 3 wireless players and he said they will not be head to head competition, personally I think he will have no choice but to provide services that will compete and be better than the others if he plans to be in the Canadian wireless industry for the long haul. The company is projecting to launch its service across Canada by 2010.
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