Edelman doesn’t think blogs exist in Canada
I just caught a post about Edelman releasing their “A Corporate Guide to the Global Blogosphere” (click for download) in which they have “partnered with the leading blog research firm, Technorati, in order to identify the most influential bloggers in France, Germany, Italy, Japan, Korea, the United Kingdom, and the United States and to understand the blog topics of the greatest interest in each market (such as technology, entertainment, politics, personal diary) and the frequency with which these bloggers were writing about corporations and their brands. Is the Canadian voice not influential enough to be counted in the results?
With companies such as Flickr and Research in Motion (makers of the blackberry, which I know Rick Murray and Steve Rubel use) have we not done enough in some 100 odd years to be part of your white paper?
Rick buddy, you were up here back in November for our “Word Up” conference, didn’t the other speakers and attendees trigger you to look a little deeper into what our is offered here in terms of blogs?
They have defined influencer’s as:
• Written or called a politician
• Attended a political rally, speech or organized protest
• Attended a public meeting on local issues
• Held or run for political office
• Served on a committee of a local organization
• Served as an officer for a club or organization
• Written a letter to the editor of a newspaper or magazine or called
a live radio or television show to express an opinion
• Signed a petition
• Worked for a public party
• Written an article for a magazine or newspaper
• Been an active member of any group that tries to influence
public policy or government
Which companies across Canada are blogging?
As many people know I’ve been working on a survey to help identify where the Canadian corporate blogs are and in particular how blogging effects their business. I’ll be publishing the results very shortly, but there has been great response so far. I think it is also safe to say we’ll have some good discussions about it at the breakfast seminar at the end of this month about blogs. Since Edelman won’t help to educate Canadians then I’ll do my part to help, so if you contribute to a corporate blog then make sure to complete the survey.
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Greg Power wrote:
Fair comment, Dave. We will address this with a Made-in-Canada study that builds on our global results and presents a more indepth portait of Canadian blogging. Look for it early Spring 2007.
We’re committed to do our part in driving the dialogue on new media. That’s why our Me2 Revolution leaders Rick Murray and Steve Rubel come to Canada, why Edelman Toronto is a founding sponsor of mesh and why you will be hearing a lot more from us in 2007 and going forward.
The Annual Edelman Trust Barometer, however, includes Canadian data and analysis and positions our attitudes well within the global conversation on trust. The insights from this study over the past years have done much to create awareness of the importance of peer-to-peer influence and the rise of new media. I’ll send you a copy hot of the press in a couple weeks.
Look forward to the results of your study and will stay in touch as we prepare to go in market with ours.
Best regards,
Greg
Posted 15 Jan 2007 at 4:14 pm ¶