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Facebook still the cool place for college kids to hang out

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Josh Weil, Principal with Youth Trends, LLC passed along results from their recent Gen Y’s Pop Culture “Pulse” which tracks the consumption habits of 13 through 19 year olds across the United States.

Favourite Web Sites (Males)

Facebook 35
Google 26
Yahoo 22
ESPN 20
YouTube 18
MySpace 13
NFL 9
Wikipedia 8
CollegeHumor 8
Amazon 7

Favourite Web Sites (Females)

Facebook 52
MySpace 49
Google 26
Yahoo 10
YouTube 9
iTunes 8
MSN 7
Flickr 7
eBay 7
eBaumhsWorld 6

Social media is still a very hot area for marketers and advertisers to spend their budgets on. Looking at what sites such as Facebook and MySpace offer it is no doubt that giving the power to the user is still a very compelling way to keep users visiting and active with your online property.

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