Search Engine Marketing - Opportunity, Potential, Profits

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Join us on February 28 as the Think Tank Series Presents: SEM - Opportunity, Potential, Profits, our senior level moderated discussion panel that brings together some of the brightest minds to help you uncover the power of leveraging Search Engine Marketing for your business. Whether you are a client looking for additional ways to drive online sales or an agency looking to bring more value to your client’s campaigns Search Engine Marketing has become one of the most powerful tools at your disposal over the last few years, but are you maximizing its potential?

We have all read the forecasts, but how can your company prepare a strategy to make sure your company is ready.- According to Veronis Suhler Stevenson, in the US the Internet advertising will capture $61.98 billion and become the top ad medium in 2011- Tracey Jennings of PwC said “We have had higher broadband penetration rates than other countries around the world … and we’re now seeing a bigger shift in advertising revenue, online advertising will grow to $2.03B by 2011.”

Opportunity, Potential, Profits - A senior level moderated discussion panel on the strategic side of SEM. Some possible session topics include:- The crucial relationship between traditional marketing and search marketing- How search marketing focuses your efforts on your most qualified prospects- How to use search marketing to reduce your overall marketing costs while still boosting effectiveness

Who Should Attend - Directors, Vice Presidents, Creative Directors, Agency and Client Side, Executives who want to understand where SEM is going and how to leverage it

Event Format - Moderated discussion panel with (3) industry experts, engaging/ thought provoking dialogue with an intimate room of Senior Industry Executives

Panel Members

Kerry Munro, General Manager, Yahoo! Canada