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Profectio’s Power Breakfast Series Presents “The Bold & The Blogging”
The event will focus on micro-blogging and have an emphasis on tools such as Twitter and Yammer and how they are being used as both internal and external communications tools. Social Media has finally hit that point of maturity where there are proven businesses cases that can show advertisers and marketers an ROI. Some companies use these tools for customer service, some to promote new products or service and others such as Dell have turned 2,475 followers on Twitter into $1 million in revenue.
Who Should Attend The Bold & The Blogging:
- Presidents, Founders, Senior VPs, Vice Presidents
- Editors, Publishers, Media Sales Executives, New Media Executives, Social Media & Public Relations Professionals
- Corporate Marketers, Advertising Executives
- Brand Managers, Content Producers & Managers, Business Development Managers, Consultants
- From industries such as – education, government, non- profit, automotive, technology, finance and consumer packaged goods
Sessions:
David Alston – Still deciding on microblogging? Oops, your customers already decided for you. - Customers have been “calling you” a lot on social media channels like Twitter – so why are you ignoring them? Complaints, product ideas, expressed needs, competitor comparisons, great customer service experiences, praise, etc.., all things you listen and engage with customers on the phone, in your stores, via email today. So why aren’t you answering the channel that more and more customers are using to communicate on? And by the way, that’s the same channel that everyone can see you ignoring customers and the one Google and other search engines love to crawl for fresh content, content that appears on the first pages of when potential customers search out your brand.
Kyle Flaherty – Social Marketing ROI: Twitter for Community Engagement and Business Leads - Key lessons from managing the social marketing program for a B2B technology start-up, BreakingPoint Systems. Since implementing social marketing strategies and practices in the middle of Q2 2008 we have seen double-digit growth in web traffic, lead generation and ultimately sales. At the same time we are creating and fostering a community, both online and offline, primarily through the use of our blog and micro-blogging (aka Twitter). It is critical for people interested in the impact of microblogging to also know how to measure that impact and pull it into both an ROI model and what I call an Impact of Relationships (IOR) model.
Paul Dyer – Microblogging With a Purpose – Too often tools like Twitter and other blogging platforms are looked at by brands as ways of accomplishing nebulous tasks – “join the conversation” and “engage with your consumer” are the tag lines that often leave executives holding an empty bag. This presentation will focus on how to use Twitter as a tool to drive purchase and impact consumer behavior. We are not talking about updating consumers, providing a forum for feedback, or joining the “social web.” We are talking about driving consumers to purchase product in real time, exciting them to subscribe to your Twitter feed for the possibilities promised by your next Tweet, and leveraging Twitter as a strategic tool rather than a haphazard messaging mechanism.
Steve Mast – Using Twitter to your advantage - The recent social media buzz in Canada has been primarily focused on the rise of Facebook and MySpace, Youtube and observing how brands are leveraging their popularity. The new kid in town that’s gaining a lot of steam recently is the micro-blogging platform called Twitter. Learn from Steve Mast, vice president-managing director of Delvinia, how Delvinia Interactive is using the powers of Twitter to recruit new talent, share thought leadership, among other things. Also, discover how Twitter is being utilized by Delvinia Interactive’s clients as a positive communication channel to reach existing customers as well as engaging new ones.
Speakers:
David Alston, Vice President of Marketing & Community – Radian6 (BIO)
Kyle Flaherty, Director of Marketing and Social Media – BreakingPoint Systems (BIO)
Paul Dyer, Managing Director – COi New Media (BIO)
Steve Mast, Vice President–Managing Director - Delvinia Interactive (BIO)
Additional speakers to be announced soon. Interested in being a speaker at this event?
When: March 24, 2009
8:00 – 8:30 AM – Registration and Full Breakfast will be served
8:30 – 12:30 PM – Presentations Followed by Q & A
Where: 130 West Centre, 130 Dundas West, Toronto, Canada
Past Profectio Event Attendees – Delegates from companies such as Microsoft, Yahoo, Trapeze Media, Segal Communications, KPMG, CIBC, CBC, CanWest, Deloitte, Hill & Knowlton, Workopolis, IBM, Rogers and Virgin Mobile
Past Profectio Events – Social Media – Sex & Sizzle” “As the World Searches” and “Digital Advertising – What is Next” and “Word Up – Canada’s Word of Mouth Marketing Conference.”
Media Sponsors
I am disgusted with your commercial….from Vancouver to Sable Island N.S.
Last I checked, Newfoundland and Labrador was part of Cananda. Please check your map.
Thanks
We’re a technology organization and we’re on Twitter
Saskatchewan Research Council – @SRCnews
I don\’t usually agree with this type of thing but you are right. Thanks.
Really interesting stuff. Thanks for the update. I just added you to my Google News Reader.
Hello Dave,
I just wanted to clarify something in your post. Talkster has not been sold to Rebtel. Rather, Talkster has made a strategic decision to focus on our messaging platform “talki” and Rebtel has acquired our Free World Dialing user base. Our large base of loyal users now have the benefit of continued and expanded free calling along with the opportunity to make cheap calls anywhere in the world. As part of our deal and in recognition of the value of our users, they are being offered $5 in free calling credit when they deposit $10 on their Rebtel account. All anyone has to do is to go to http://www.talkster.com to sign up or use voucher code “talkster” on Rebtel’s site.
Thanks,
James Wanless
Talkster COO
Interesting story, but I don’t see this working for either Toshiba or Yellow Pages. The last time I thought of the phone directory is when it thumped onto my front porch, and I walked it straight to my black box for recycling. I wonder if there’s any data on how many white or yellow pages are actually retained after delivery?
I’m thinking there’s an interesting difference between directories and catalogues. We still get catalogues at our house, and those are always kept. I think the difference is the ability to flip pages in the catalogue in an attempt to inspire an idea, while directories are cruise-missile targeted to find me THIS number.
Why flip directory pages in the age of search engines? And, for that matter, why use some desktop widget when you have a web browser? I’d be dropping this widget from my laptop instantly, I think.
Hi Dave,
Communications MECA is on Twitter @mecapr
http://twitter.com/mecapr
The truth is Google is afraid of the Canadian user.
As a American who lives, travels, works and visits Canada regularly I am very disappointed to not have access to a Canadian number and am working hard with “other” companies to ensure Google gets paid back for it’s arrogant California attitude!!
I can’t see it either…
It’s probably a matter of copyright and laws. It will come to Canada for sure. Just wait a little bit. It takes time to submit the project to CRTC, for exemple, and them to accreditate Google to launch it.
Remember Satellite Radio, iPhones, etc..
Although this is a sponsored event (I’m often cautious about being a tool for branding and marketing) Iäm glad to see that LG is reaching out in new and creative ways.
Thank you for this post, now ill go on this blog often and check for new articles.
Thanks a lot for the hints. Especially the event about marketing optimization is interesting. Hopefully i can participate.
Good consolidation/preso of stats, Dave. While the stats are interesting, I think top-line participation data misses the point entirely. How many companies or brands are using social platforms specifically to drive business performance — far less than just happen to be using them and learning as they go. More firms want a Facebook fan page or Twitter account than actually arrive at those activations to solve specific business problems. How many of these Fortune-100 firms align social initiatives to a balanced scorecard, or other performance management framework? The clients I talk to don’t even know how to pro forma ROI – let along plan a specific, tactical social experience.
You can go on AdAge and learn about retail, package goods and entertainment brands that have grown more relationships, or sold more product, online – ROI / proof of business success using social platforms. But in other verticals, like pharma or B2B – where a 15% off sale or Lady Gaga enforcement don’t mean squat, success is hard to find. In general, I’d like to see more coverage of social media success by vertical, not stats pertaining to how many companies have active social media programs. Participation is not proof of strategic alignment, stakeholder best interest, or business success.
Iam truly looking forward to look at the oscars in a few days. All the big stars at the red carpet, and really the girls in their shine trough dresses
. The movie Avatar will be the biggest winner i think…
Insurance for my mobile phone? Absolutely. It’s especially important with the popularity of smartphones, which can range between $500-1000 price. I currently insure my Nokia N97 but through my wireless provider. Although it is not cheap at $7 per month and $150 deductible. But I’ve already broke my phone once and it’s a $700 price range. http://bt.io/EcIg