Profectio‘s Power Breakfast Series Presents “The Bold & The Blogging”

The event will focus on micro-blogging and have an emphasis on tools such as Twitter and Yammer and how they are being used as both internal and external communications tools. Social Media has finally hit that point of maturity where there are proven businesses cases that can show advertisers and marketers an ROI. Some companies use these tools for customer service, some to promote new products or service and others such as Dell have turned 2,475 followers on Twitter into $1 million in revenue.

Who Should Attend The Bold & The Blogging:

• Presidents, Founders, Senior VPs, Vice Presidents
• Editors, Publishers, Media Sales Executives, New Media Executives, Social Media & Public Relations Professionals
• Corporate Marketers, Advertising Executives
• Brand Managers, Content Producers & Managers, Business Development Managers, Consultants
• From industries such as – education, government, non- profit, automotive, technology, finance and consumer packaged goods

Sessions:

David Alston – Still deciding on microblogging? Oops, your customers already decided for you. - Customers have been “calling you” a lot on social media channels like Twitter – so why are you ignoring them?  Complaints, product ideas, expressed needs, competitor comparisons, great customer service experiences, praise, etc.., all things you listen and engage with customers on the phone, in your stores, via email today.  So why aren’t you answering the channel that more and more customers are using to communicate on?  And by the way, that’s the same channel that everyone can see you ignoring customers and the one Google and other search engines love to crawl for fresh content, content that appears on the first pages of when potential customers search out your brand.

Kyle Flaherty – Social Marketing ROI: Twitter for Community Engagement and Business Leads - Key lessons from managing the social marketing program for a B2B technology start-up, BreakingPoint Systems. Since implementing social marketing strategies and practices in the middle of Q2 2008 we have seen double-digit growth in web traffic, lead generation and ultimately sales. At the same time we are creating and fostering a community, both online and offline, primarily through the use of our blog and micro-blogging (aka Twitter). It is critical for people interested in the impact of microblogging to also know how to measure that impact and pull it into both an ROI model and what I call an Impact of Relationships (IOR) model.

Paul Dyer – Microblogging With a Purpose – Too often tools like Twitter and other blogging platforms are looked at by brands as ways of accomplishing nebulous tasks – “join the conversation” and “engage with your consumer” are the tag lines that often leave executives holding an empty bag. This presentation will focus on how to use Twitter as a tool to drive purchase and impact consumer behavior. We are not talking about updating consumers, providing a forum for feedback, or joining the “social web.” We are talking about driving consumers to purchase product in real time, exciting them to subscribe to your Twitter feed for the possibilities promised by your next Tweet, and leveraging Twitter as a strategic tool rather than a haphazard messaging mechanism.

Steve Mast – Using Twitter to your advantage - The recent social media buzz in Canada has been primarily focused on the rise of Facebook and MySpace, Youtube and observing how brands are leveraging their popularity. The new kid in town that’s gaining a lot of steam recently is the micro-blogging platform called Twitter. Learn from Steve Mast, vice president-managing director of Delvinia, how Delvinia Interactive is using the powers of Twitter to recruit new talent, share thought leadership, among other things. Also, discover how Twitter is being utilized by Delvinia Interactive’s clients as a positive communication channel to reach existing customers as well as engaging new ones.

Speakers:

David Alston, Vice President of Marketing & Community – Radian6 (BIO)

Kyle Flaherty, Director of Marketing and Social Media – BreakingPoint Systems (BIO)

Paul Dyer, Managing Director – COi New Media (BIO)

Steve Mast, Vice President–Managing Director -  Delvinia Interactive (BIO)

Additional speakers to be announced soon.  Interested in being a speaker at this event?

When: March 24, 2009

8:00 – 8:30 AM – Registration and Full Breakfast will be served
8:30 – 12:30 PM – Presentations Followed by Q & A

Where: 130 West Centre, 130 Dundas West, Toronto, Canada

Past Profectio Event Attendees – Delegates from companies such as Microsoft, Yahoo, Trapeze Media, Segal Communications, KPMG, CIBC, CBC, CanWest, Deloitte, Hill & Knowlton, Workopolis, IBM, Rogers and Virgin Mobile

Past Profectio Events – Social Media – Sex & Sizzle” “As the World Searches” and “Digital Advertising – What is Next” and “Word Up – Canada’s Word of Mouth Marketing Conference.”

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