Digital Advertising is still growing at an exponential rate; comScore continues to predict and benchmark the increased spending by advertisers and marketing in online advertising. Google’s purchase of YouTube has help to increase interest in video advertising. Widgets have been predicted to be the next great vehicle in online advertising, but will do they work? The Internet is the focal point that all media are looking to leverage. The digital landscape continues to change quarter after quarter, and marketers and advertisers need help to:
• Gain valuable knowledge and insights into emerging markets and trends
• Discover the best practices for online marketing and advertising
• Understand the habits of consumers online and how to know to reach them
Register to attend – Digital Advertising – What’s Next
Speakers:
Andrew Cherwenka, Vice President Business Development, Trapeze Media
How can widgets drive more business? Can advertisements and banner ads bring valuable functionality to your site? Learn how Disney applied this new solution to create their “First In Line Online†movie banner to drive immediate tick purchases and geo-target their audience.
Mike Sharma, Director of Interactive, Zig
Mike will share of examples of how advertisers are using video – traditional publishers such as CBC & new media publishers such as MSN and Google are moving towards driving consumers to video online. How does this affect advertisers? What are the benefits? Can advertisers and marketers create video content “that works”?
Chris Greenfield, Managing Director, Tribal DDB
Exploring the path of the digital consumer is the crystal ball into the future of advertising, digital and traditional. This session will look at the trends of the early TV generation and zone in on what’s pressing the “hot†buttons of today’s 18-24 digital consumers. By focusing on the consumer and not on the medium, advertisers have the ability to gauge the value of the next craze in digital advertising, and be ready for the future wave of interconnectivity demanded by the consumer.
When: March 28, 2007
8:00 – 8:30 – Registration and Full Breakfast will be served
8:30 – 10:00 – Presentations
10:00 – 10:30 – Interactive Discussion Panel:
- Pageviews – Is it time for a new measurement method?
- Viral Videos – Agencies have been experiences some success with video content going viral – fluke, fade or future?
Where: The Dominion Club – 1 King Street West (King St & Yonge St), Toronto, Canada
Gold Sponsor:
** Interested in bring your clients or team members of 4 or more – contact us for discount rates.
*** 5% cancellation fee will be applied with minimum 48 hours notice
Power Breakfast Seminars:
- Get In
- Get Fed
- Get Networking
- Get Educated
- Get Successful
Presentations:
Andrew Cherwenka – How Widgets Drive Revenue
Mike Sharma – Video Killed the TV Star?
Chris Greenfield – Welcome to: The Digital Consumer
I am disgusted with your commercial….from Vancouver to Sable Island N.S.
Last I checked, Newfoundland and Labrador was part of Cananda. Please check your map.
Thanks
We’re a technology organization and we’re on Twitter
Saskatchewan Research Council – @SRCnews
I don\’t usually agree with this type of thing but you are right. Thanks.
Really interesting stuff. Thanks for the update. I just added you to my Google News Reader.
Hello Dave,
I just wanted to clarify something in your post. Talkster has not been sold to Rebtel. Rather, Talkster has made a strategic decision to focus on our messaging platform “talki” and Rebtel has acquired our Free World Dialing user base. Our large base of loyal users now have the benefit of continued and expanded free calling along with the opportunity to make cheap calls anywhere in the world. As part of our deal and in recognition of the value of our users, they are being offered $5 in free calling credit when they deposit $10 on their Rebtel account. All anyone has to do is to go to http://www.talkster.com to sign up or use voucher code “talkster” on Rebtel’s site.
Thanks,
James Wanless
Talkster COO
Interesting story, but I don’t see this working for either Toshiba or Yellow Pages. The last time I thought of the phone directory is when it thumped onto my front porch, and I walked it straight to my black box for recycling. I wonder if there’s any data on how many white or yellow pages are actually retained after delivery?
I’m thinking there’s an interesting difference between directories and catalogues. We still get catalogues at our house, and those are always kept. I think the difference is the ability to flip pages in the catalogue in an attempt to inspire an idea, while directories are cruise-missile targeted to find me THIS number.
Why flip directory pages in the age of search engines? And, for that matter, why use some desktop widget when you have a web browser? I’d be dropping this widget from my laptop instantly, I think.
Hi Dave,
Communications MECA is on Twitter @mecapr
http://twitter.com/mecapr
The truth is Google is afraid of the Canadian user.
As a American who lives, travels, works and visits Canada regularly I am very disappointed to not have access to a Canadian number and am working hard with “other” companies to ensure Google gets paid back for it’s arrogant California attitude!!
I can’t see it either…
It’s probably a matter of copyright and laws. It will come to Canada for sure. Just wait a little bit. It takes time to submit the project to CRTC, for exemple, and them to accreditate Google to launch it.
Remember Satellite Radio, iPhones, etc..
Although this is a sponsored event (I’m often cautious about being a tool for branding and marketing) Iäm glad to see that LG is reaching out in new and creative ways.
Thank you for this post, now ill go on this blog often and check for new articles.
Thanks a lot for the hints. Especially the event about marketing optimization is interesting. Hopefully i can participate.
Good consolidation/preso of stats, Dave. While the stats are interesting, I think top-line participation data misses the point entirely. How many companies or brands are using social platforms specifically to drive business performance — far less than just happen to be using them and learning as they go. More firms want a Facebook fan page or Twitter account than actually arrive at those activations to solve specific business problems. How many of these Fortune-100 firms align social initiatives to a balanced scorecard, or other performance management framework? The clients I talk to don’t even know how to pro forma ROI – let along plan a specific, tactical social experience.
You can go on AdAge and learn about retail, package goods and entertainment brands that have grown more relationships, or sold more product, online – ROI / proof of business success using social platforms. But in other verticals, like pharma or B2B – where a 15% off sale or Lady Gaga enforcement don’t mean squat, success is hard to find. In general, I’d like to see more coverage of social media success by vertical, not stats pertaining to how many companies have active social media programs. Participation is not proof of strategic alignment, stakeholder best interest, or business success.
Iam truly looking forward to look at the oscars in a few days. All the big stars at the red carpet, and really the girls in their shine trough dresses
. The movie Avatar will be the biggest winner i think…
Insurance for my mobile phone? Absolutely. It’s especially important with the popularity of smartphones, which can range between $500-1000 price. I currently insure my Nokia N97 but through my wireless provider. Although it is not cheap at $7 per month and $150 deductible. But I’ve already broke my phone once and it’s a $700 price range. http://bt.io/EcIg