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Profectio’s Power Breakfast Series Presents “As the World Searches II”

There have been many changes in search engine marketing since we hosted As the World Searches last February, so we’re bringing you some of the brights minds in the industry to help share trends, tips and strategies that you need to know to prepare your online campaigns for 2008.

- How can you drive “free” organic traffic to your site

- Paid search engine

- How to ensure you’re listed in the top search engines

- Calculating your ROI of your SEM and SEO campaigns

- What’s next that you need to prepare for with your search marketing campaigns

Presenters Include:

Martin Byrne, National Director Search Marketing, Yahoo! Canada

Helen Overland, Director, Non-Linear Creations

Abe Mezrich, Manager of Communications, Didit

Abe Mezrich - “Don’t be a Search Marketing Titanic - Enhance Search Efficiency, Increase ROI, and Avoid Paid Search Disaster” - A globally-recognized brand spends millions of dollars on a Super Bowl ad—and loses nearly 40% of its investment because of poor search marketing. That true story is one of the great search marketing disasters of all time. And it serves as the springboard for this information-packed discussion on how to think better about your paid search strategy—to increase efficiency, maximize ROI, and avoid becoming a “sinking ship” in paid search. Weaving together case studies, industry research, and “stories from the trenches,” this talk provides critical insight into understanding who your search customers are (demographics), how they search (behavior), and what key environmental factors impact the ways they convert online and offline. If you’re responsible for your business’s search marketing success, you need to attend this talk.

Helen Overland - “Harvesting the Search Landscape: Emerging Opportunities for Smart Businesses” - The online marketing landscape is changing, with new opportunities and threats developing almost daily. Has your current online marketing plan evolved to address the challenges of today’s market?

When: February 28, 2008

8:00 - 8:30 AM - Registration and Full Breakfast will be served
8:30 - 10:30 - Presentations

Where: Suites at 1 King West, 1 King Street West, Toronto, Canada

** Interested in bring your clients or team members of 4 or more - contact us for discount rates.

*** 5% cancellation fee will be applied with minimum 48 hours notice

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