BIO – Pinny Gniwisch

Pinny GniwischPinny Gniwisch started his adult life in Rabbinical College of Canada and graduated from Sydney University with a masters in Jewish law. Always appreciating a challenge, in 1995 he moved into his family jewelry business and spearheaded sales in the United States by securing business engagements with leading retailers such as Macys and Sears.In 1999 he went on to found ice.com where he has taken the reins of marketing and been responsible for developing strategic alliances with a variety of distinguished Internet companies. Since it’s inception, ice.com has risen in the ranks of successful online retailers, quickly reaching into the top 200 most profitable online retailers and the top xxx for jewelry alone. Ice.com has grown over the past year by a solid 45%. And this year, 70% in the first quarter alone by focusing on creative ways to drive online traffic and sales. Names like Yahoo, AOL, MSN, MyPoints, Modern Bride — to name a few — have all entered into agreements with ice.com because of their belief in the product line and knowledge of the jewelry business, as well as Pinny’s track record of successful endeavors.

Pinny has consulted for such distinguished companies as Best Buy, Target and Victoria Secret on cutting edge internet marketing and merchandising. He has spoken for shop.org, etail, internet retailer and other major Internet industry events on vital online retailing topics ranging from search marketing, email marketing, personas, affiliate marketing, fraud, site design, blogs and customer retention.

He has also been quoted in Forbes, Wall Street Journal, Fortune, Redherring, New York Times, ClickZ, Internet Retailer, Forrester, Gartner group and many other trusted quality publications, and is currently working on a book entitled “Being Present”, a guidebook on “need to know” issues regarding all aspects of Internet related marketing

A fun loving, athletic person Pinny was inspired to use his extensive experience and education to become a dedicated chaplain in the Boy Scouts of America. He has traveled to annual scouting Jamborees to help promote a meaningful and memorable experience that instills lasting values and the traditions of Scouting in America. Displaying not only tireless efforts for Jewish Scouts, Pinny is also an inspiration to scouts of a multitude of religious denominations, who turn to him time and again for guidance and counsel.

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