Soul of the Brand
What: Soul of the Brand will explore the best practices and brand insights of Canada’s best-managed brands from an internal branding perspective with practical and insightful information participants can take back to their companies and apply to their own brand planning and development.
When: May 6, 2008
Where: Design Exchange, 234 Bay Street, Toronto
Register: www.bcb.cundari.com
Speakers:
- Jeannette Hanna — Vice-president, Brand Strategy, Cundari SFP and co-author of the forthcoming book “Ikonica: A Field Guide to Canada’s Brandscape”
- Dr. Alan Middleton – Executive Director, Schulich Executive Education Centre, Assistant Professor of Marketing, Schulich School of Business, and co-author of the forthcoming book “Ikonica: A Field Guide to Canada’s Brandscape”
- John Doig – Senior Vice President, Marketing, Domestic Personal Banking, Scotiabank
- Alex Barseghian – Director, Aeroplan Brand Program, Aeroplan
- Michelle Lettner – Director, Employee Development, BMW Group Canada
- Event moderator will be Joe Chidley, Editor of Canadian Business Magazine
Topics to be explored include:
– Building the brand from the inside out
– Who is the brand champion at successful companies
– How do companies drive and sustain the brand internally
– Getting the party line right and adhering to it
– Why some organizations are better at this than others
– Brand Ambassadors: Flying the Flag in Difficult Times
– Aligning employee engagement with customer engagement
– Internal Branding as an HR function
– ROI benefits of investing in internal branding
