Interesting tidbit reported by The Multitasker on a trend in the U.S: spending on traditional marketing is down, while spending on digital marketing is on its way up.
Why the sudden upswing? It could be that corporations are finally seeing the value of digital marketing campaigns. It’s much more likely, though, that the current state of the economy has made the C-level appreciate one big thing about digital marketing: its pricetag.
Could the looming recession actually be a boon to digital marketing? I’m searching for a set of Canadian stats that back this up in the great white north, but the silver lining in the plunging stock market is companies might start using digital marketing strategies in earnest.
Thanks for the pick up on this post. As corporations reduce their spend next year, I hope they simply reduce the number of newspaper ads and other traditional media elements in place of digital marketing tactics that are easier to deploy, change and track for ROI…
I predict we may soon see a standardized digital marketing tracking system. It would make things easier for execs, as well as legitimize the whole process…thoughts?
A standardized system – makes sense but I think we are a way off from being able to agree on standard metrics. The media companies, analytics engines, and others all have competing philosophies that will inhibit a quick solution.