Delta Hotels with its broad range of full-service, city centre and airport hotels and resorts under the Delta brand has selected GWP Brand Engineering and Media Profile as the hotel chain’s agency of record. The two agencies will help to take the brand to new levels and break away from more traditional approaches to communications and as Executive Director of Corporate Marketing Dana Ceponis ,adds, “We were extremely pleased with the ideas brought forward by GWP Brand Engineering and Media Profile. Delta Hotels consistently delivers top of class, customer-focused service. This marriage of strong branding and PR talent will help us build on our strengths and extend our brand in Canada.”
“We are thrilled with the degree to which Delta have embraced our strategic recommendation and are certain that this partnership will help to fulfill Delta’s vision for the future,” said Alison Simpson, President and COO, GWP Brand Engineering.
This is not the fist time that GWP has worked on the Delta account, but does represent a new direction and strategic alliance between the three entitles.
