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Cundari SFP has been selected by Butterfield Bank to manage the brandign the the Bermuda-based bank. Butterfield is the first and largest independent bank in Bermuda, and a specialist provider of international financial services. Butterfield Bank has grown, like many financial services companies, both organically and through acquisitions, to become an increasingly multi-national organization.

“We solicited proposals from and interviewed a number of specialist firms in the U.S., Canada and the U.K., and ultimately we selected Cundari SFP to assist us with our brand research and development efforts,” said Dianne Brewer, Vice President, Marketing & Communications, Butterfield Bank. “We were impressed with the recommended approach to the work that Cundari put forth in their proposal, as well as their track record of success in assisting other multi-national financial services organizations with brand strategy. We were particularly impressed with the notion of the ‘brand filter’ as a deliverable of the project and a means by which we can more easily disseminate the brand message internally.

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