As more and more Canadians flock to the internet it only makes sense for content publishers to be where their audiences are. We’ve seen this with the newspaper industry, personally I’ve seen this with readers reading content from this site via Twitter. CTV, one of the major television networks in Canada had started to stream full-length episodes of prime TV shows on their site. Viewers can fast forward or jump to segments of each episode, and can even fast forward through the 10 to 15 second commercials that play before some episodes.
CTV Starts Streaming Full-Length TV Shows
Published: April 30, 2009Posted in: Features
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Founder of Profectio of business sites which includes Profectio, PR In Canada and Clean Tech Corner. He is also Founder of Toronto Tech Week. Follow Dave on Twitter or Facebook 
technical correction – you can not fast forward through commercials on the CTV web site. you can mute them, or skip to the next ’segment’ in your line up… but a commercial element is locked in. This, btw, I’m ok with… CTV’s gotta make money somewhere.
Too Little, Too Late!! the US stations have been on this for the past year, Hulu (and many other services) have mastered content re purposing/delivery, CTV is barely catching up.
While I give them credit for getting on board… I also give my mom credit for learning to program the VCR’s flashing clock.
CTV’s interface, btw, is amateur (IMHO). Shows start automatically/randomly., lineups don’t work smoothly, shows are broken into awkward chunks, full screen mode toggles annoying (oddly during commercials), commercials last too long and don’t take advantage of this new medium to attract alternate advertisers (really… advertising your own TV shows on your web site seems quite dumb. I sorta hope you go bankrupt for squandering this integrated opportunity). etc. etc.
So again, I say, Too Little, Too Late. Your audience (and I’m not saying me in case the copyright cops are listening) has already moved on to the town of Torrents and we’re downloading commercial free, higher quality, versions of shows more quickly and more smoothly than CTV’s own website can deliver.
Technology moves fast people… stay on top of what’s relevant and get out of your old business models.