Critical Mass has been named the interactive agency of record for Nutella Canada. Critical Mass will be responsible for providing the fully integrated digital strategy for and driving consumer conversations and engagement through the site CRM, and emerging media channels.
Nutella Canada is part of the Ferrero brand of products which also include Kinder Surprise, Kinder Chocolate bars, and Kinder Bueno. Additionally, Ferrero produces many other products, including Nutella, Ferrero Rocher, Rondnoir and Tic Tac.
Founder of Profectio of business sites which includes 
