Critical Mass has been recently named Interactive Agency of Record for Pearle Vision, one of the Luxottica Group’s retail brands, with locations through the United States.
“Pearle Vision’s redesigned Web presence will place the Company at the forefront of the eye care industry,” said Jennifer Robinson, Vice President, Managing Director, Critical Mass. “The revisions will enhance customer interaction with the brand and help grow the business in their target markets.”
Critical Mass will provide strategic, creative, and development services to develop an online experience that will align with Pearle Vision’s long-term business objectives. The new design and functionality for Pearle Vision’s Web site will serve both the US and Canadian markets.
