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Omnicom-owned Critical Mass has announced five new Managing Directors to the digital marketing agency roster who have been promoted from within or hired for the roles. Based in Calgary, but with offices in Toronto, New York, Chicago and London.

Mark Szabo, a 12-year marketing veteran, who holds both MBA and law degrees, has worked on premier luxury brands at Critical Mass, including Mercedes-Benz and Rolex. Previously, he held the position of Planning Director, focusing on customer insight and implementing new technology. Szabo will now lead a 40 person team on Rolex’s extensive web initiatives.

Taro Ramberg has played a central role in Critical Mass’ long-standing partnership with Mercedes-Benz USA (MB-USA). He has a strong background in account management, working with clients such as Volvo, Lexus, Harley Davidson, United Airlines and Pfizer, and also ran the Critical Mass New York office for four years. Ramberg will now oversee the development of all MB-USA’s interactive strategies and programs for both corporate and the distributed dealer network.

Karolina Vieser has been account director in Critical Mass’ offices in Austin, Texas and Stockholm, Sweden during her seven years with the agency. In Austin, she helped grow Critical Mass’ Dell account. In Stockholm, she led both Web site and global online marketing for Saab in 20 languages. Vieser will now lead the Moen, QVC and Hyatt relationships out of the Critical Mass Chicago office.

Kamal Syan, a proven entrepreneur and former business owner, has extensive experience in customer service and delivery. During his two years at Critical Mass, he has helped foster strong client relationships on numerous accounts, most recently as a program director on the MB-USA account. He will now be leading the breadth of digital initiatives for CitiCards, the Citi Thank You Network, and Citibank online, with a team in Toronto and New York.

Carolyn Robertson’s client services and strategic cross-channel marketing experience spans a wide range of industries, including grocery, gas & financial services. She joined the Critical Mass team with eleven years of customer-relationship management experience, most recently with the AIR MILES Reward Program, Canada’s premier coalition loyalty program. Robertson will be responsible for the USAA and Kaiser Permanente teams from the Critical Mass headquarters in Calgary.

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Categories: New Hires
Tags: Critical Mass