Optimum Public Relations, a division of Cossette Communication Group has hired Greg Power as the agency’s Senior Vice-President in the Toronto office and General Manager. Greg will bring his over 25 years of experience in public relations, marketing, corporate communications and journalism, the last 5 of which has been spent with Edelman where he served as Deputy General Manager of its Canadian operations. Greg will also be joining Cossette’s leadership team in Toronto and contribute to the firm’s overall growth.
While at Edelman, Greg worked with a wide range of clients including Expedia.ca, Michelin, FirstService, Indigo Books and Music, Cranium, Parmalat, Astral Media, Loblaw Companies, Red Bull, AXE, Cara Foods, Swarovski, Samsung, Autodesk, Avanade.
