Montreal-based BV! Media has announced the appointment of Cathy Fernandes as the advertising network and publishing network’s new Vice-President, Sales and Marketing. Prior to joining Cathy was Vice-President, National Sales, at Quebecor Media.
In her new role she will help to lead the company’s sales efforts and will directly manage the newly opened Toronto office.
Knowing Cathy for a few years, I can say that she has had a great sales track record over the years and will be a great asset to BV! Media.
This move also signifies a major shift with BV! Media as the company will now make stronger inroads into the English advertising marketing. In June 2009, the company went through a name change that allowed them to have a deeper penetration across Canada.
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