GREY Canada has announced Carl Jones as the agency’s new Vice President Creative Director, working in their Toronto office. Carl’s career began at Toronto’s Vickers & Benson and MacLaren before moving to Mexico City in 1993. While in Mexico he worked on the Alka-Seltzer campaign which became the country’s most awarded of all time. In 2003, Carl created the advertising campaign for the Dali Lama’s visit, and his 2004 campaign for Frito-Lay was the first Latin American commercial ever shown during the Super Bowl, and was later voted as one of the year’s top five commercials in a USA Today public poll.
Carl spent 10 years at BBDO Mexico, and during that ime the agency it was the most awarded agency in Mexico and a four-time Agency of the Year award winner. During his tenure as General Creative Director, Carl also helped Y&R Mexico become Agency of the Year. As the country’s first art director to be elected president of the Mexican Circulo Creativo, he also led Y&R to win its first Gran Prix in the Circulo Creativo as well as its first Cannes lion.
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