It is no secret that Craiglist upset the balance of order that newspapers held for years with classified and have been playing catch up ever since. Canoe tweaked their offering back in June 2006 and ever since his arrival in the CanWest building, Graham Moysey has been building a team and cutting deal left and right to take CanWest’s online business to new levels. One of those deals has resulted in a strategic partnership between CanWest and California-based Oodle, which is an online classified service that works on a pay-for-performance model. Ooodle was formed by a group of ex-Excite and ex-eBay employees headed up by Criag Donato.
For Oodle, this partnership represents a great opportunity to break into Canada full-force and partner with the largest newspaper network in Canada including: the Victoria Times Colonist, The Province (Vancouver), Vancouver Sun, Edmonton Journal, Calgary Herald, Regina Leader-Post, Saskatoon StarPhoenix, Windsor Star, Ottawa Citizen, The Gazette (Montreal) and online presence through www.canada.com. CanWest will now be able to offer an improved experience to readers and businesses looking to connect with one another and take advantage of hyper-local and targeted results from the Oodle engine.
