CanWest is serious about driving more revenues from its digital channel, their latest move is a partnership with Chicago-based ShopLocal.com which has resulted in the integration of a shopping platform into of 11 CanWest newspaper sites in hopes of helping to connect retails to consumers. ShopLocal’s platform drives shoppers from an online experience where they can browse interactive, targeted and localized promotions via the Internet, mobile phones to making their purchase online or in retail stores.
ShopLocal’s plaform has been integrated into a number of CanWest publications such as Canada.shoplocal.com, Vancouversun.com/shoplocal, Ottawacitizen.com/shoplocal. All content can be serached via Canada.com and the Canwest newspaper websites as well as on sites such as Facebook, Myspace, Lycos, Local.com and more through Canwest’s partnership with Oodle.
