Two of Canada’s top online destinations, Canoe.ca and Yahoo! Canada, have announced a strategic alliance that will deliver over 18 million 
Canadians or 80% of Canada’s monthly population new content. Whether you believe in the saying “Content is King” or not, ask any online advertiser and they’ll argue that it is all about getting eyeballs and keeping them on your site.
Canoe.ca and SUN Media will provide Yahoo! Canada with Canadian content in English and French, in addition to the extensive Canoe.ca classified services leveraging SUN Media’s 300 daily and weekly holdings. In return, Yahoo! Canada will provide the Canoe.ca and SUN Media online holdings with the Yahoo! search engine to enhance their sites’ search functionality and give Canoe.ca content and classified services broader exposure across Canada.
“It’s a natural fit for both our organizations,” said Kerry Munro, General Manager, Yahoo! Canada. “Canoe.ca & SUN Media are recognized as leading providers of online Canadian content, and this alliance will provide Yahoo! Canada users with even more riveting and comprehensive information on topics that matter to Canadians while further extending our search tools and technology to more Canadians via the Canoe.ca network.”
This is not the first time that Canoe.ca ha signed such a content deal, they had signed a deal with Rogers in early 2007 which saw the sharing of content over 11 Rogers publications sites.
“Through this alliance, we are pleased to be offering Yahoo!’s leading-edge search engine to Canoe.ca users, which will in turn make our comprehensive Canadian content easier to search and more accessible,” said Patrick Lauzon, Executive Vice President of Canoe.ca. “By co-branding and sharing our mutual expertise, Canoe.ca and Yahoo! Canada will now be able to offer Canadian advertisers and Internet users an online experience more optimized than ever before.”
As part of the deal, Canoe.ca will be powered by the Yahoo! search functionality, content integration between the two properties should be completed by first quarter of 2008.
