Earlier this monthly McClelland & Stewart, which is a Canadian book publisher launched an online promotion campaign for their latest book title, “The Frozen Thames” by Helen Humphreys. The campaign is called Quest for the Ice Fox and uses a contest leveraging Facebook and
Google MyMaps in a fully virtual geo-caching game that draws players into the great city of London, where the The Frozen Thames stories unfold at www.QuestForTheIceFox.com.
“We knew that if this unique book was going to catch the attention of the young web reader, then we would need something more innovative and exciting than we ever considered or even imagined before. Something as daring and as original as the book itself,” said Susan Renouf, VP, Associate Publisher, Non-fiction and Chief Operating Officer at M&S.
The contest will be used to draw readers into the virtual world and Google MyMaps is being used to allows visitors to not only explore streets, buildings and geographical features the world over, but also to annotate them. You can, in effect, leave behind info breadcrumbs for others to discover. You can pin notes to the geographic fabric of a virtual world, which is how all the clues in the Ice Fox Quest are delivered. You will need access to Google MyMaps to make the journey and solve its riddles. Clues will be released in the Ice Fox group in Facebook.com starting today, Monday, October 15th and continue over the next 8 weeks. The first person to correctly find the location of the fox could win a $2,000 travel voucher.
