I just got back from a breakfast seminar hosted by Troy Young, CMO of VideoEgg and the Canadian team. Now wait a minute, when did they open an office in Canada? As Paul Cassar, Canadian Sales Director said it has been open for several months and resulted in a growing interest and demand by advertisers for video solutions. Some of you might remember Troy who is originally from Saskatchewan and prior to joining VideoEgg has spent many years in the Canadian advertising industry with agencies such as Organic.
The event was part of a four city tour where they are introducing their latest product offering, AdFrames to the world which is “a performance-based ad offering designed specifically for brand advertisers.” The solution allows video content to be distributed everywhere from mobile devices, blogs, widgets and games. Ever since Google’s multi-billion dollar purchase of YouTube the consumers has become consumed with video content and as mobile devices capabilities continue to grow, just about anyone can become a content producer. Of course this raises some interesting question around what is the best way to monetize the content and this is where VideoEgg is looking to be a dominate force that drives the industry away from a CPM based one to engagement which work really well for sites that have rich content. Warner Music Canada, one of their clients, they shared some results from a result campaign which blew away their expectations.
I’ll be meeting with Troy later today to talk in more depth about the future of online video and VideoEgg’s future plans, stay tuned for my interview notes.
