Montreal-based email marketing solution provider Campaigner continues to expand their client based across Canada under recently appointed CEO, Frank Tersigni. The company has announced they have signed deals with TheCanadian Red Cross, Dairy Farmers of Canada, Workopolis and Mediagrif which are using the company’s CampaignerPro.
“Gone are the days of sending the same message to many,†said Luc Vezina, Vice President of Marketing and Product Management for Campaigner. “More and more Canadian marketers are using advanced email techniques as they recognize the value of investing in targeted one-to-one emailsâ€
According to Ipsos, 65 percent of Canadians preferring email communications over other methods and an average of $46 return on every email dollar spent (Source: DMA 2007) marketers are turning to advanced techniques like dynamic segmentation, automation and CRM integration to ensure their campaigns are relevant, targeted and ultimately drive responses.
